Brand USA renews the USA Discovery program

Brand USA brought together 100 selected operators and travel agents in São Paulo this Wednesday (14) to present all the new features of this update. Lisa Tejeda, senior manager of global trade development for Brand USA in Brazil, broke the news to agents.

“The relaunch of the program will greatly help professionals in their daily lives and in the development of travel so that they can sell more to America. Brazil, the number 1 market in South America, is now a completely renewed platform, more attractive, more interactive, easier to learn, issue certificates, participate in sales campaigns and High Incentives”

Lisa Tejeda, Senior Manager of Global Business Development at Brand USA

In addition to Lisa Tejeda, Brand USA’s entire Brazil team was in attendance, including Denise Ribeiro, Brand USA Account Director in Brazil, Ana Elisa Fachinato, Commercial Manager, Lisandra Bajac, Commercial Director, and Ingrid Santos, Brand Coordinator. US trade in Brazil.

The platform is useful for all types of professionals like operators, travel agents, airlines, representative offices. The The platform is available in eight languages, with more than 60 specific modules, courses, presentation of cities and thematic interests..

It didn’t stop there. Those who become an expert earn badges in a new campaign full of rewards, detailed by the admins (see more details below).

What can you do with the updated USA Discovery program?

• Learn, promote and sell anywhere in America
• Multimedia training on multiple devices
• Certificate of Completion
• Prepared sales presentations
• High impact promotional materials
• Internal notices and advertisements
• Real time product directory
• Timely news and updates
• There are more than 60 training modules

“Many already know, it’s a site that’s been around for years, but now it’s completely revamped. It’s a ready-to-use platform, lots of resources for sales, free knowledge, and more. Brand USA has made a big investment. Content for professionals specializing in the United States, all over the world, including Brazil. “All in Portuguese”

Ana Elisa Facchinato, Brand USA Business Manager in Brazil

The USA Discovery program begins with a basic course that tours the six regions and 50 states of the United States. Coming soon, a study of experiences and North American partners with location, airways, climate, time zone, major cities, popular attractions and more. At the end, he receives a special certificate in addition to bronze status to continue professional training.

From there, the professional approaches the regions with 10 training collections. Each set contains mini episodes. Upon completion, the expert earns an expert badge on a specific experience or a specific product from North American partners, divided by categories, topics, and more.

Did you reach platinum? A series of features implemented!

From bronze to platinum, the road is long. But Brand USA promises rewards at the end of the exercise, enabling a series of tools to promote and plan trips to the US, right on the platform. For each completed chapter, you open an information channel.

It comes in handy when answering customer queries and giving quick presentations to clients. For example, there is also a marketing department with images, graphics and videos that you can share on social networks, email and Whatsapp.

“There are many different courses, so you can specialize and differentiate beyond what we know and what travelers are asking. Selling the US is a big challenge, but has the advantage of differentiating yourself from the market and the entire Internet.”

Ana Elisa Facchinato, Brand USA Business Manager in Brazil

National promotional campaign with partner operators

To celebrate the relaunch of the USA Discovery program, Brand USA has launched a campaign in collaboration with 10 partner operators (Accustur, Befly, PWT, CVC, Diversa, EHDL, Easy Travel Shop, FRT, Orienter, RCA and Visual Tourismo). 50 will give away R$200 iFood vouchers.

The campaign is valid from 15th August to 20th September. To receive the voucher, you must complete the basic USA Discovery Program course and 10 more stamps at the specialist’s discretion. As an incentive, travel agents also received a collectable poster at the end of the event.