NBC model of Olympic broadcast for USA – SwimChannel

NBC is the largest American television network and the largest investor in the Olympic movement. The consortium of multiple broadcasters and platforms is owned by Comcast Communications and has paid a total of $7.75 billion to the International Olympic Committee in 2012 for the television rights and digital platforms for the United States through 2032. During this period, there were 6 Winter and Summer Olympic editions.

The relationship, which dates back to Seoul 1988, makes the NBC contract the IOC’s largest revenue earner of all contracts for television or sponsors.

For anyone who follows the Olympics closely and visits the press centers, studios and facilities, NBC gives the impression that it “owns” the Olympics. Anyone who thinks so is not wrong. Schedules, test plans, and other technical materials are reviewed by NBC, which has a direct role in the programming of the entire event.

NBC’s association with the Olympic movement goes back even further. Programs are produced in collaboration with the US Olympic Committee and the relationship with national sports federations in the US is very close.

NBC is also responsible for televising the most diverse U.S. Olympic Trials, which are regularly scheduled at locations, dates and events that meet your demands.

A display of images, a heavy investment in technology, but never giving up, NBC’s coverage will always be a show. It will be no different in Paris. “Swim Team” features Don Hicks as narrator, Rowdy Gaines on commentary, Elizabeth Beisel as special correspondent and Melissa Stark as reporter. Just as he appeared a few days into Tokyo 2020, the finale will also feature a special guest, Michael Phelps.

NBC, again, invested heavily in better coverage. This will be the first time that the Olympic Games in Europe will be televised live in the United States. At the London 2012, Athens 2004 and Barcelona 1992 games, events were recorded and shown at prime viewing time.

not now! All live and on multiple platforms. NBC, NBCUniversal, CNBC, MSNBC, USA Network, as well as streaming channel Peacock and Spanish-language channel Telemundo. There is no shortage of options. The main objective of the Tokyo 2020 Games is to recover the viewership lost during Rio 2016 when there was a significant drop of 42%. However, there were still 15.6 million people in the audience.

NBC does exactly this style of “American” broadcasting. Security Council USA and its decisions. Although the press factor is always taken into account, the priority is always the American team. The attitude is always positive, with little criticism of American performance, and not in an overt way.

Team USA is an NBC production that, in addition to extensive coverage, is part of the training programs leading up to the Olympic Games. These days, when Team USA goes through its customary practice in Croatia, a team of storytellers, commentators and reporters are searching for stories in direct and ever closer relationship with Team USA.

The coverage is almost official in nature, similar to the “Brazilian Olympic Channel” covering the Olympic Games, but shown on open and closed TV.