‘Problem’ or ‘success’? How Analysts Evaluated Twitter Buying – 04/30/2022

Almost a week after the announcement Twitter buy by a south african businessman Elon Muskexperts still understand what that means Process and Effects In economics, culture and politics. For the first time, a network of more than 200 million users will have one owner.

Experts believe that Musk’s management can be promising, given his success in other industries, and that Make the company a “closed capital” It can help manage the company in a new direction.

At the same time, they anxiously look at the relaxation plan moderation policies and the probability of a New trend of social networkwhich can be a more specialized platform with fewer ads.

Amy Webb (Founder of Today’s Institute for the Future)

In an interview with podcast marketThe futurist highlighted that Musk’s big challenge is: How to make Twitter profitable in a way that won’t influence the user base to move to another network?

Another point that Webb mentioned is that more and more people are looking for more private spaces to interact, on platforms like Telegram and Discord. “This puts Twitter in an interesting position,” he said.

I made it clear that Musk said he was in favor of making Twitter a platform web 3 [conceito em que a rede deve ser livre, descentralizada e aberta] She indicated that she wanted to invest in a subscription program and reduce advertising – something that currently accounts for 90% of the company’s revenue.

“Maybe this will speed up the transition [do Twitter] From a completely free network, where everyone talks to everyone, to a specific, more secretive, hard-to-find and access forum where the conversations matter most.”

Kara Swisher (New York Times Sway podcast host)

Swisher said in an interview with a prominent Silicon Valley journalist New York Magazine That Musk sees Twitter as a “business opportunity” and that, given its history, he can make the social network thrive, even if it has the lowest revenue and few users (200 million). Facebook It has nearly 3 billion and TikTok, 755 million, for example.

“It can work because he is good at succeeding in industries where it seems impossible to achieve,” he said, referring to success in the electric car (Tesla) and space rocket (SpaceX) sectors.

At the same time, based on Musk’s earlier plans, the journalist says that trying to “remove the gray areas” from editing content “could be a problem”, as the world becomes increasingly complex.

Swisher also says that Musk is a difficult person to name. “Now, the right supports him, and the left considers him some kind of villain,” he estimates. “He liked some of Trump’s policies, but he didn’t like him as a person,” he embodies.

“A lot of inventors were difficult, annoying people — Steve Jobs, for example. In times when things are so small, it’s hard for us to think about how complex we are. And that’s exactly what it is.”

Casey Newton (author of the platform newsletter and columnist for The edge)

In the Wired magazine podcast, before Musk’s purchase of Twitter was announced, Newton confirmed that the entrepreneur had conflicting ideas about the network.

Newton explains that while Musk wants to fight bot users and spam, he wants to make the algorithm open source — which, in theory, would give an advantage to anyone who wants to abuse the network. Knowing the “tools” of the algorithm, malicious people can find ways to circumvent the codes.

“In my experience, when someone comes up with a plan with these internal contradictions, it’s a sign that they haven’t thought about it enough,” he said.

At the same time, the journalist noted that Twitter has such a complex process that Musk, by making the company private, may be the only person who can help give the platform a new direction.