Study shows the best times to shop on Black Friday

Published 11/23/2021 9:26 PM

Did you know that only 1/3 of the sites that participate in Black Friday launch all offers at midnight? A study conducted by Promobit – a website that specializes in promotions and discounts – revealed that the best time to purchase products can vary depending on the type of item consumers are looking for.

Through analyzes conducted over a two-year period, the platform has been able to determine the times when most shows are posted, as well as monitor the trend in which offer ads start well before midnight.

In 2019 and 2020, most shows have already been announced the day before Black Friday. The study revealed that the peak in the number of shows is concentrated near the time of the day of the shows, usually around 9 pm.

In 2019, for example, there was a better distribution of offers on the eve of Black Friday, but in 2020 the pattern did not repeat and a higher peak was observed at 23:00 on the eve from 00:00 to 1:00.

Promobit CEO Fabio Carneiro explains that “the strongest period is usually from Thursday to Friday at dawn, but the quantity and quality of promotions varies according to the strategy and results achieved, which are constantly monitored and refined during the event.”

The study was based on a survey of more than 5,000 Brazilians to find out which categories are most in demand, thus analyzing the best time to shop.

fashion

The fashion category is most popular with Brazilians during Black Friday. For those who like to buy products of this type, it is useful to go to bed early.

Analyzes reveal that the peak for women’s clothing and shoes occurs at 9 p.m. on Thursday before Black Friday, extends until 10 p.m. and increases again only at 9 p.m. on Friday.

In the men’s clothing and footwear category, the movement continued into 2020 almost identical to the women’s movement. Just in case it’s worth keeping up with the shows at the end of Thursday and looking back at 9pm on Friday.

Smart phones and computers

For those who will use Friday Deals to buy a smartphone, the time to get the best deals is between 11:00 PM on Thursday and 02:00 AM on Friday.

For PCs and laptops, peak hours vary throughout the day, but the interval between 19:00 on Thursday and 02:00 on Friday has a good concentration of shows.

For TVs, headphones or speakers, the best promotions are concentrated at the turn from Thursday to Friday, but some shows may already appear from 22:00 onwards.

Other searches

Home appliance offerings varied widely during the survey. The best discounts appear throughout the day. In 2020, there was a peak promotions very close from early Thursday to Friday, but it is not possible to say if this is the best time to shop.

Finally, the gaming category has proven to be the most volatile in terms of discounts. In 2019, the best time to shop was around midnight and then Friday afternoon, while in 2020 the best deals popped up throughout the entire Thursday.