Ted Baker could disappear from the British high street as the struggling fashion chain plans to close all its stores in the coming weeks.
The company behind the fashion brand’s UK stores, No Abnormal Designer Label Restricted (NODL), was acquired in March.
It has closed 15 stores in the UK, resulting in around 245 redundancies. Employees at the remaining stores will lose their jobs when the stores close in three weeks, Solar newspaper first reported.
It is understood the plans have not been finalized despite messages to staff.
Ted Baker had 46 stores in the UK and employed around 975 people before it went bankrupt.
True Manufacturers, the American company behind Juicy Couture and Reebok, still own Ted Baker’s intellectual property. He hoped to find a new partner to run Ted Baker’s retail and online business in the UK and Europe.
After being founded by Ray Kelvin in 1988 and gaining recognition for its printed and floral clothing, the collapse of UK stores could spell the end of Ted Baker’s position on the high street. However, the brand is still sold by supermarkets and retailers such as John Lewis and Home of Fraser.
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