The UK Ambulance Service revokes X’s account for allowing “offensive” content inconsistent with its values

An ambulance service has allowed its accounts on social media website X to “perpetuate unacceptable and offensive content”.

North East Ambulance Service has suggested that some of the content on Elon Musk’s website, formerly known as Twitter, no longer aligns with its values.

Spokesman Mark Cotton said: “We strongly believe that the failure to police content on X allows unacceptable and offensive content to persist.

“We expect our team to maintain our values ​​and standards when representing our service, and similarly, we must maintain the same values ​​and standards when using social media.”

He added: “Social media sites can be controversial, but we will continue to use Facebook, Instagram and LinkedIn, where we have the most followers.”

It suggested that some of the content on Elon Musk’s website, formerly known as Twitter, is now incompatible with his values.

North East Ambulance Service released a post to announce the suspension, while its bio read: ‘This account has been suspended as the X platform no longer aligns with our values.’

A post on the platform announcing the suspension said: ‘We have suspended this account as Platform X no longer aligns with our values ​​as an NHS emergency service.’

North East Ambulance Service asked followers to follow them on Facebook, Instagram and LinkedIn.

Separately, the UK’s biggest radio company International asked its staff not to broadcast Elon Musk’s social media site following the tech mogul’s incendiary posts during the recent riots.

Sources inside Coronary Heart, Capital, LBC and Radio X International – which owns Radio X – have told the Mail on Sunday – the production team have been told not to ask listeners to tweet their station or mention X during broadcasts.

A source working at International said: “We’ve been told not to feature Twitter in any of our plans.”